Advanced Animations Produces Animatronics for World's Largest Toys-R-Us

In late 2001, Advanced Animations helped bring to life Toys "R" Us Times Square, The Center of the Toy Universe. The international flagship store, located in the heart of New York City's Times Square, is more then just a toy store. It is an experience guaranteed to give visitors an unparalleled shopping experience with one of the most amazing retail presentations in the world.

If you get a chance to visit the three level toy store, you definitely won't miss the Advanced Animations' built, 10,000-pound, 20 foot-tall T-Rex dinosaur that comes to life with its loud roar and animatronic movements. Other AA creations include Steven Spielberg's beloved E.T. character and replica spaceship, which hovers over the store as a signature scenic element with lighting effects.

According to Toys "R" Us, there is more to come...so make sure to visit New York's latest landmark for new attractions, appearances and special events sure to please kids and adults of all ages.